First off, were fisherman.

My dad fished with these lures, I fish with these lures, My sons fish with these lures, and My grand kids fish with these lures. Their action and violent wiggle is so extraordinary, nothing else compares.

The Frisky Fly and Bingo Bug lures, once a common fisherman’s favorite, became less and less available as the years past. We decided to take matters into our own hands and make these fish slaying lures available to fisherman worldwide